Belkin plugs in and steals the show

Consumer Electronics Show (CES) 2008

The Consumer Electronics Show in Las Vegas is the flashiest, most talked about, best-attended show in the country. Belkin had to stand out with the top handful of major retail buyers—or lose out.

Catalyst created a 2-story environment to showcase the real-life experience of Belkin’s award-winning designs in consumer electronic accessories and equipment.

With a mix of rich dark wood, bright white panels and aluminum, the setting was warm, clean, modern and inviting. The upper level deck bridged across the booth, and the courtyard below provided a quiet, grassy retreat. The full display space was evolved from the vast inventory of Catalyst rental elements.

Anywhere you might plug in a Belkin design—the park, garage, living room, coffee house, bedroom or car—attendees could view and interact with products.

There were models demonstrating real-world applications in lifestyle vignettes, a gaming area where participants competed for gamer pads, and an area to record and mix tracks from a live band to an Ipod.

Belkin was one of the most blogged about booths at the CES—a feat considering its 125,000+ attendance and more than 2500 exhibits.